lululemon Wish List Goals The current experience of adding an item to a wish list when not logged in redirects users to a new page. There is user drop-off at this point (no metrics provided) and guests are not continuing to log in and add items [...]

lululemon Search and Filters Goals: Elicit pain points and recommendations across specific features of the search experience across desktop, mobile web, and app. Methodology: Moderated interviews: 5 desktop, 5 mobile web, 5 app Split male/female, Canada/US Focus on non-customers except for app users Wins: Fortunately, there [...]