Home Hardware Shopper Journey Background Home Hardware wanted a refresh of their strategy in light of changing consumer values, communication channels, and increasing competition. In order to deliver all the insights that would be required to support a new strategy, several deliverables were included in the [...]

RBC First Time Home Buyer Journey Background As the Senior Researcher for the team responsible for creating digital experiences to support the RBC mortgages business and their customers, I spent 12+ months conducting research with Mortgage Specialists and first time home buyers. The goals for all [...]